Covering Letters
You are applicant 14. You have thirty seconds to impress.
So where do you start? How do you grab the attention of the recruiter and make them want to read your career details?
Preparation is everything. Prior to making an application you must analyse the information about the position, research the recruiting organisation and then consider what they want and what you can offer.
- What is stated in the advertisement?
- What does the advertisement imply?
- What do I know about the industry, the company, this type of position...?
- What relevant experience do you have?
- Skills? Personal Qualities?
- Etc
Some articles would now tell you to create 'power lists' of words, emotive 'turn ons' or use 'key action phrases'. Comprehension is your first test. Your use of English is the second. The trick… is to be genuine.
You have analysed their requirement. You have researched the company. Now you must be selective and prioritise what you want to convey to the recruiter. Make them want to read your resume. Be pertinent, be concise and be direct.
A simple formula:
Mix and match the various types of business letter formats until you find one that works. There is only one perfect cover letter - the last one you needed to write.
An introduction - a statement of who you are and why you are writing to them.
You may wish to add a reference line:
Dear Michael
Ref.: Employment Application: Project Manager, Manchester - J0011
The pitch - an overview of your qualifications, skills, abilities, and accomplishments. Keep it pertinent.
Action - a polite request for a specific action such as an interview or telephone call. Tip: Remember to - 'Enclosure' or 'Enc. resume'.
